5 thoughts on “What should I pay attention to when interviewing jewelry sales?”
Tammy
First, personal cultivation, that is, you ca n’t give people the style of your thief. Be sure to be confidential and good people.
. The corresponding consumers corresponding to jewelry belong to the middle and high -grade crowd. What you have to do for this type of consumers is patience. There must be politeness.
The main surface patience, politeness, and carefulness.
First of all, jewelry marketers must have temperament. Even if you have no money, you must have a tall temperament, and you have to pretend to be temperament. Therefore, you must wear a formal dress during the interview. Secondly, you have to be confident. Jewelry is a violent industry. What you say you have to have confidence in your products. It you have to be familiar with your jewelry, but if you have no experience during the interview, you will say that people will give you training. The fourth is to smile, no matter how strict the interviewer, you have to smile. Because you also need such an attitude when facing customers. M reminding yourself that you need to serve customers. Customers are God. Buying jewelry is the concept of God.
Pay content for time limit to check for freenAnswer hello, I have seen your question, but the answer to the organizational question and editor takes a little time. Please wait patiently and will not not answer your understanding and support, I wish you a happy life! thank you very much.nThere are four main points: the messenger, expression ability, understanding of products, good mentality. 1. Royal meter. The clothes should be neat and decent, not too casual, it is best to wear formal clothes. 2. expression ability. For the questions raised by the interviewer, the language should be smooth, clear, and logical when answering. 3. Understand the product. Jewelry is a high -consumer product, and you must understand jewelry and good art. Such employees can better sell jewelry products to customers. 4. Good mentality. Do not have a good attitude, not too nervous, excessive tension will affect people's expression ability and logical thinking, and affect interview results.
I just do this. In fact, the jewelry loves girls who like girls clearly, just get a little bit. When you go, you can make a light makeup. Pay attention to smiling in the interview, and politeness is also important. You do n’t need to be too nervous. If the interviewer asked you why you chose to do this job, you can answer because you are more interested in this job. (Generally you will do better if you are interested). . In fact, it is very simple. Don't worry. I wish you good luck ~
In jewelry sales, we often encounter some problems raised by customers. Here we have proposed several other problems that are used for jewelry sellers to refer to work. I hope that everyone can make a satisfying explanation of customers. 1. We often use special products to engage in promotional activities, but there are always a small number of customers who think that our special offers are quality problems. How can we sell special products to this type of customers? Is in the case of this situation, shopping guides should frankly tell the reason why customers are special offers to persuade customers with facts, and at the same time, they are affordable and cost -effective with special products. Of course, we must be responsible for customers and cannot be discounted on after -sales service on the grounds of special offers. The same after -sales service and quality assurance as the positive price are easier to obtain the trust of customers. 2. Customers like it very much, but friends who come with customers are opposed (the customers we recommend are very popular, but friends who come with customers are opposed. It is recommended that friends go to other places to see how to deal with it. How to deal with it. ?) This shopping guides are particularly afraid of facing multiple customers. People who usually accompany customers may be friends, colleagues, or relatives of customers. In the face of such a customer group, we should do this: ① Observation and analysis: Through observation, the influence of the buyers and the accompaniment is sorted. Then we can take positive methods to guide customers to buy our products. ② ， ， uses relationships and put pressure on each other to promote sales. During the transaction, the customer believed her friends more. Although her friends were not buyers, her friends had veto. We must use more body language to communicate with the buyers, so that the accompanying buyers feel respected and consult the accompanying buyers appropriately. According to customers and accompany buyers' awareness of the product, proper pressure can be appropriately put into transactions as soon as possible. 3. In the operation, I found that letting employees have more knowledge about the improvement of goods on sales, but how should we make employees familiar with the goods quickly? First of all, the company must have the organizational staff in this area. Secondly, the employees must be trained in a timely manner, and the assessment must be conducted after the training to ensure that everyone can improve. 4. How to overcome the state of nervousness in the face of customers (I am a new guide, I will be nervous when I encounter customers, and there will be some problems with the communication with customers. How can I overcome this situation? ) The training for self -psychological breakthroughs for self -psychological breakthroughs for your business is extremely proficient and loved. The actions of psychological incentives and hints before the customer expressed their understanding of customers 5. What should I do if I wander a word? What should I do? (Sometimes, we managed to talk about a business. When the customer was preparing to pay, the person who strolled next to them said that the customer did not buy it. In this case, it was annoying and helpless.) N This situation is often encountered in retail stores. When encountering such a thing, we must first be calm and not to entangle the correctness of their words, but they cannot be tattooed to be more noisy. Secondly, the focus of clever transfer is to quickly handle and open the stratupple with as few languages as possible, focus on the reception on the forthcoming customers, and establish their professional image. . For example, you can smile and say to the guests: "Thank you, this lady, what do you want to see today?" If she said, "Just look at it." You can tell her I will serve you again for a while. "Quickly transfer the focus to the customers we are receiving." Miss, we can't let everyone say that our brand is good, but we also have a considerable number of old customers. I do this to do this. The industry has been for a long time, our company ..., and this product is very suitable for you, ... " 6, what to do with a noisy customer in the store (some customers buy , As soon as you enter the store, you start to make a lot of noise. What should we do for such customers?) first calming him down: listening, apology, promise to solve it, and still take him away from the store, such as going to the office, such as going to the office Consultation solution. Next, we must understand the specific situation. It is our problem that cannot be pushed off, not our problem to tell him clearly. If the other party insists on making trouble, and not our problem, you can ask him to find the relevant testing and law enforcement department. If the other party is still noisy, you can ask the leader to give him a special solution. 7. How to promote and promote sales? (I am a marketing planner of a jewelry brand. How to make marketing not only conducive to the brand's communication and increase sales, it has always been confused. How can I achieve the two of the two. What are you taking into account?) The use of marketing to attract popularity and use promotion to drive sales. Event marketing plus store promotion is a relatively good way. 8. How to persuade customers to buy K gold jewelry ( The we brand is mainly K gold, some customers come to white gold when they come, how should we persuade customers to buy K gold?) If it is Sujin, you can recommend the fashionability of K gold jewelry, the beauty of K gold products to recommend to customers, such as diverse styles, rich colors, beautiful wear, hardness than platinum jewelry, more than platinum jewelry more than platinum jewelry, more more platinum jewelry. It is not easy to deform and damage. If you are inlaid, you can buy K gemstone in Ksaka from cost -effective, such as the same price. Buying inlaid jewelry is to buy gem rather than gold. You can also talk about the differences and characteristics of the two in them, but highlight the advantages of K gold. 9 What should I do if I ask customers if I ask customers? (Some customers, how do you ask him, he just doesn't answer, we are embarrassed. What should we do when they meet such customers?) The customer type is diverse. First of all, we must understand and respect customers Some customers are not willing to communicate with others, which does not mean that he looks down on us or we are not in place. But at the same time, no matter what kind of customers, as long as he finds the topic of interest, he will be willing to talk. In this way, we need to continue to change the topic to find communication points. But pay attention to two points in this process. The first should be said in short sentences, because long sentences, if the other party is unwilling to listen, it will make the other party feel bored; the second is that there must be a pause between each topic and grasping the topic. The content and cutting time will make the other person feel that you are deliberate. 10, how to deal with bad things about competitors (often hear competitors from customers who say bad things about our brand, how should we deal with it?) The competitors say that our bad things may show that we do better, give it to us, give it to us, and give it to us. They caused a lot of pressure. When the customer reflects it like this, you must be calm and cannot have an emotional feelings. Then firmly explain the content of the rival to the customer. In the end, you can bring a sentence: This may be because they do it too well, so that they are too stressful. Don't continue to say that the other party is bad, otherwise it will make customers lose confidence in the entire industry and make him feel that the industry is full of fraud and irregular operations. There will be no good impression or trust in us! 11, which is more important which 4C of diamonds (Customers often ask the 4 evaluations of diamonds, which is more important. How should we answer?) It the importance of 4C is not comparable, but in specific sales The use of 4C can be based on the characteristics of the brand. For example, if your brand's goods are characterized by diamond cutting, you must focus on the importance of cutting. For example, you have to put a heavy diamond jewelry Recommend to customers, you must be able to talk about the value relationship and value preservation of weight and diamond. So although there is no more important, you can focus on sales. But the premise you must be able to say its advantages and selling points for each element in 4C. This way you move your customers to the possibility of touching customers! 12. How to deal with multiple customers (in our sales process, several people often see things together, and their opinions are inconsistent, how should I treat such multiple people) Who is the decision maker (the person who purchases) who is the influence of the decision (the person who has a strong influence on the buyer) who is destroyed (that is, the person with the negative opinion of Lao Ti) to distinguish the role of these people Tobric decision makers, united decision -making influence people, weaken the destructive person (such as attracting his attention, let others guide him) 13, K gold will change color (many customers will ask K gold for a long time for a long time, Will it change, what should we answer?) First of all, you have to tell customers that the main metal component of K gold is gold, and the chemical properties of gold are very stable, so the chemistry of K gold is relatively stable. But it is worse than gold, so pay attention to a little bit during wearing. If you pay attention, you will not change color. If you have relevant after -sales service regulations, you can also tell customers to enhance her consumption confidence! 14. How to answer customers ask some personal privacy questions Meening generosity in the expression, don't be angry, shy, and fear. Then I clearly told him that if you have any questions in the product, I am willing to answer, but if you discuss some personal questions, the company does not allow it, and this is my personal privacy. No matter how he keeps calmness, politeness, and principles. After that, after a long time, he stopped knowing that he was boring and stopped, but you have not stimulated or irritated him. This effect is better. 15, how can I quickly grasp my professional knowledge (I am a new employee, I am not familiar with this industry at all, but the professional knowledge is not well learned. The customers do n’t know how to do it at all. How can I quickly master these? Professional knowledge?) First of all, you have a strong willingness to learn, which is very good. For methods and methods, I can give you a few suggestions: The first is to ask the enterprise to give you relevant professional knowledge, sales skills, and even workflow training; the second is to follow one that you think is excellent (The actual sales industry is better.) Old employees learn from observation, listening, and inquiring with her; The third is to find some related books to see. 16. The problems encountered when using low -price competition (our gold price is lower than the competitors, but customers are doubtful about our quality. How should a salesperson explain to the customer?) This is this You can answer the customer from three aspects: First you can get the identification certificate from the authoritative department. It you can make a firm commitment to him, you can pay a pay ten (and tell him the appraisal agency and address). Third, you have to explain why we are cheap and why others are expensive (because of the large number of stores, the price of our purchase is cheap; for example, our brand advertising has fewer advertising, and the cost of saving advertising for customers, such as us The store is free, low operating costs, etc.). 17, how to make advertising investment most (we opened a specialty store in a third -level city, what kind of advertising investment is the most effective to promote the publicity of our store?) How how to spend less money for advertising investment and get a lot of money and get a bigger one, get a bigger money and make a bigger one. Effect. It is always a question we need to consider when we do retail operations. For how to achieve such results. I give you a few suggestions: la to be good at doing the entire marketing. What is the entire marketing is to integrate others' resources through marketing design. This will play a role in swap resources and spread costs. For example, Valentine's Day can be together with cafes and flower shops. May 1st and Eleven can work with wedding photography. The Spring Festival can do activities with restaurants or liquor brands. ② Finding a new publicity channel is that others have never used it, but it can play a role in advertising. For example, the wall of the people in the countryside, no one thought it could be advertising before. The first person to develop this must be very low. ③ Pay attention to the planning of advertising. Good planning will greatly increase the effect of advertising, and the input -output ratio will be greatly improved. 18, how to compete with large brands (our brand has a small influence, business is always not as good as those big brands, how should we change this) compared with some mature brands and well -known brands, small Brands and new brands have lacked something, and what is missing has become a fact and cannot be changed. If we can't find some advantages in confidence, we may not have any advantages. Of course, you will say that confidence is very virtual, and it cannot support it for too long. But we must be very clear that confidence may be very virtual, but it is the root of all over. It is it that when Chairman Mao is still a student, he dares to face the enemies with guns with guns with guns, and scare the enemy away with confidence and momentum. In fact, the good and bad differences between a small brand, new brand and big brands, and old brands have little consumers. Sometimes it just talks with you. Its influence, not affecting him. So from today, if you are a manager, you should work hard to build the value of your brand. If you are a general salesperson, you must work hard to discover the advantages of your brand and enhance your confidence Essence Please don't compare it with other people's brands. It is difficult to say which one is better. There are only differences between brands, just like there are no two exactly the same people in the world. You must firmly believe that yourself and your own brand is the best, because you are those who really provide value for customers. Our brand is purchased by gaining the favorite of customers, not fame. 19, how to find related jobs from jewelry majors (I am a graduate of jewelry, our employment situation this year is very bad. How can I find a job that suits me, I want to get some corresponding suggestions.) First of all, you must clarify your positioning, to determine what you are best at doing, such as design, identification or market; then find a way to recommend yourself in multiple channels, such as friends, alumni, and teachers recommend, such as writing job search letter. It is best to write a letter of recommendation directly to the general manager, and to express your understanding and love of this company and even make some suggestions and views. In addition, if you have the opportunity to interview, you must make full preparation: the first is the preparation of the image, the second is the preparation of spirit, and the third is the preparation of the problem. In the interview process Essence 20, what should I pay attention to when transferring from clothing to jewelry? (I used to do the clothing industry. I feel that it is more high -end to make jewelry. I want to transfer to the jewelry industry. I want to ask what is the difference between jewelry and clothing. What problems should I pay attention to?) The largest in these two industries The difference is that the customer's consumption psychology is different. First of all, you should hurry up to learn the professional knowledge of jewelry and be familiar with the product. Then understand the consumer psychology and industry characteristics of customers. For example, what are the attention of customers when spending, how to combine their own goods, how to do some marketing promotion activities, how to train employees, etc.
First, personal cultivation, that is, you ca n’t give people the style of your thief. Be sure to be confidential and good people.
. The corresponding consumers corresponding to jewelry belong to the middle and high -grade crowd. What you have to do for this type of consumers is patience. There must be politeness.
The main surface patience, politeness, and carefulness.
First of all, jewelry marketers must have temperament. Even if you have no money, you must have a tall temperament, and you have to pretend to be temperament. Therefore, you must wear a formal dress during the interview.
Secondly, you have to be confident. Jewelry is a violent industry. What you say you have to have confidence in your products.
It you have to be familiar with your jewelry, but if you have no experience during the interview, you will say that people will give you training.
The fourth is to smile, no matter how strict the interviewer, you have to smile. Because you also need such an attitude when facing customers.
M reminding yourself that you need to serve customers. Customers are God. Buying jewelry is the concept of God.
Pay content for time limit to check for freenAnswer hello, I have seen your question, but the answer to the organizational question and editor takes a little time. Please wait patiently and will not not answer your understanding and support, I wish you a happy life! thank you very much.nThere are four main points: the messenger, expression ability, understanding of products, good mentality. 1. Royal meter. The clothes should be neat and decent, not too casual, it is best to wear formal clothes. 2. expression ability. For the questions raised by the interviewer, the language should be smooth, clear, and logical when answering. 3. Understand the product. Jewelry is a high -consumer product, and you must understand jewelry and good art. Such employees can better sell jewelry products to customers. 4. Good mentality. Do not have a good attitude, not too nervous, excessive tension will affect people's expression ability and logical thinking, and affect interview results.
I just do this. In fact, the jewelry loves girls who like girls clearly, just get a little bit. When you go, you can make a light makeup. Pay attention to smiling in the interview, and politeness is also important. You do n’t need to be too nervous. If the interviewer asked you why you chose to do this job, you can answer because you are more interested in this job. (Generally you will do better if you are interested). . In fact, it is very simple. Don't worry.
I wish you good luck ~
In jewelry sales, we often encounter some problems raised by customers. Here we have proposed several other problems that are used for jewelry sellers to refer to work. I hope that everyone can make a satisfying explanation of customers.
1. We often use special products to engage in promotional activities, but there are always a small number of customers who think that our special offers are quality problems. How can we sell special products to this type of customers?
Is in the case of this situation, shopping guides should frankly tell the reason why customers are special offers to persuade customers with facts, and at the same time, they are affordable and cost -effective with special products. Of course, we must be responsible for customers and cannot be discounted on after -sales service on the grounds of special offers. The same after -sales service and quality assurance as the positive price are easier to obtain the trust of customers.
2. Customers like it very much, but friends who come with customers are opposed (the customers we recommend are very popular, but friends who come with customers are opposed. It is recommended that friends go to other places to see how to deal with it. How to deal with it. ?)
This shopping guides are particularly afraid of facing multiple customers. People who usually accompany customers may be friends, colleagues, or relatives of customers. In the face of such a customer group, we should do this:
① Observation and analysis: Through observation, the influence of the buyers and the accompaniment is sorted. Then we can take positive methods to guide customers to buy our products.
② ， ， uses relationships and put pressure on each other to promote sales. During the transaction, the customer believed her friends more. Although her friends were not buyers, her friends had veto. We must use more body language to communicate with the buyers, so that the accompanying buyers feel respected and consult the accompanying buyers appropriately. According to customers and accompany buyers' awareness of the product, proper pressure can be appropriately put into transactions as soon as possible.
3. In the operation, I found that letting employees have more knowledge about the improvement of goods on sales, but how should we make employees familiar with the goods quickly?
First of all, the company must have the organizational staff in this area. Secondly, the employees must be trained in a timely manner, and the assessment must be conducted after the training to ensure that everyone can improve.
4. How to overcome the state of nervousness in the face of customers (I am a new guide, I will be nervous when I encounter customers, and there will be some problems with the communication with customers. How can I overcome this situation? )
The training for self -psychological breakthroughs for self -psychological breakthroughs for your business is extremely proficient and loved. The actions of psychological incentives and hints before the customer expressed their understanding of customers
5. What should I do if I wander a word? What should I do? (Sometimes, we managed to talk about a business. When the customer was preparing to pay, the person who strolled next to them said that the customer did not buy it. In this case, it was annoying and helpless.) N This situation is often encountered in retail stores. When encountering such a thing, we must first be calm and not to entangle the correctness of their words, but they cannot be tattooed to be more noisy. Secondly, the focus of clever transfer is to quickly handle and open the stratupple with as few languages as possible, focus on the reception on the forthcoming customers, and establish their professional image.
. For example, you can smile and say to the guests: "Thank you, this lady, what do you want to see today?" If she said, "Just look at it." You can tell her I will serve you again for a while. "Quickly transfer the focus to the customers we are receiving." Miss, we can't let everyone say that our brand is good, but we also have a considerable number of old customers. I do this to do this. The industry has been for a long time, our company ..., and this product is very suitable for you, ... "
6, what to do with a noisy customer in the store (some customers buy , As soon as you enter the store, you start to make a lot of noise. What should we do for such customers?)
first calming him down: listening, apology, promise to solve it, and still take him away from the store, such as going to the office, such as going to the office Consultation solution. Next, we must understand the specific situation. It is our problem that cannot be pushed off, not our problem to tell him clearly. If the other party insists on making trouble, and not our problem, you can ask him to find the relevant testing and law enforcement department. If the other party is still noisy, you can ask the leader to give him a special solution.
7. How to promote and promote sales? (I am a marketing planner of a jewelry brand. How to make marketing not only conducive to the brand's communication and increase sales, it has always been confused. How can I achieve the two of the two. What are you taking into account?)
The use of marketing to attract popularity and use promotion to drive sales. Event marketing plus store promotion is a relatively good way.
8. How to persuade customers to buy K gold jewelry (
The we brand is mainly K gold, some customers come to white gold when they come, how should we persuade customers to buy K gold?)
If it is Sujin, you can recommend the fashionability of K gold jewelry, the beauty of K gold products to recommend to customers, such as diverse styles, rich colors, beautiful wear, hardness than platinum jewelry, more than platinum jewelry more than platinum jewelry, more more platinum jewelry. It is not easy to deform and damage. If you are inlaid, you can buy K gemstone in Ksaka from cost -effective, such as the same price. Buying inlaid jewelry is to buy gem rather than gold. You can also talk about the differences and characteristics of the two in them, but highlight the advantages of K gold.
9 What should I do if I ask customers if I ask customers? (Some customers, how do you ask him, he just doesn't answer, we are embarrassed. What should we do when they meet such customers?)
The customer type is diverse. First of all, we must understand and respect customers Some customers are not willing to communicate with others, which does not mean that he looks down on us or we are not in place. But at the same time, no matter what kind of customers, as long as he finds the topic of interest, he will be willing to talk. In this way, we need to continue to change the topic to find communication points. But pay attention to two points in this process. The first should be said in short sentences, because long sentences, if the other party is unwilling to listen, it will make the other party feel bored; the second is that there must be a pause between each topic and grasping the topic. The content and cutting time will make the other person feel that you are deliberate.
10, how to deal with bad things about competitors (often hear competitors from customers who say bad things about our brand, how should we deal with it?)
The competitors say that our bad things may show that we do better, give it to us, give it to us, and give it to us. They caused a lot of pressure. When the customer reflects it like this, you must be calm and cannot have an emotional feelings. Then firmly explain the content of the rival to the customer. In the end, you can bring a sentence: This may be because they do it too well, so that they are too stressful. Don't continue to say that the other party is bad, otherwise it will make customers lose confidence in the entire industry and make him feel that the industry is full of fraud and irregular operations. There will be no good impression or trust in us!
11, which is more important which 4C of diamonds (Customers often ask the 4 evaluations of diamonds, which is more important. How should we answer?)
It the importance of 4C is not comparable, but in specific sales The use of 4C can be based on the characteristics of the brand. For example, if your brand's goods are characterized by diamond cutting, you must focus on the importance of cutting. For example, you have to put a heavy diamond jewelry Recommend to customers, you must be able to talk about the value relationship and value preservation of weight and diamond. So although there is no more important, you can focus on sales. But the premise you must be able to say its advantages and selling points for each element in 4C. This way you move your customers to the possibility of touching customers!
12. How to deal with multiple customers (in our sales process, several people often see things together, and their opinions are inconsistent, how should I treat such multiple people)
Who is the decision maker (the person who purchases) who is the influence of the decision (the person who has a strong influence on the buyer) who is destroyed (that is, the person with the negative opinion of Lao Ti) to distinguish the role of these people Tobric decision makers, united decision -making influence people, weaken the destructive person (such as attracting his attention, let others guide him)
13, K gold will change color (many customers will ask K gold for a long time for a long time, Will it change, what should we answer?)
First of all, you have to tell customers that the main metal component of K gold is gold, and the chemical properties of gold are very stable, so the chemistry of K gold is relatively stable. But it is worse than gold, so pay attention to a little bit during wearing. If you pay attention, you will not change color. If you have relevant after -sales service regulations, you can also tell customers to enhance her consumption confidence!
14. How to answer customers ask some personal privacy questions
Meening generosity in the expression, don't be angry, shy, and fear. Then I clearly told him that if you have any questions in the product, I am willing to answer, but if you discuss some personal questions, the company does not allow it, and this is my personal privacy. No matter how he keeps calmness, politeness, and principles. After that, after a long time, he stopped knowing that he was boring and stopped, but you have not stimulated or irritated him. This effect is better.
15, how can I quickly grasp my professional knowledge (I am a new employee, I am not familiar with this industry at all, but the professional knowledge is not well learned. The customers do n’t know how to do it at all. How can I quickly master these? Professional knowledge?)
First of all, you have a strong willingness to learn, which is very good. For methods and methods, I can give you a few suggestions:
The first is to ask the enterprise to give you relevant professional knowledge, sales skills, and even workflow training; the second is to follow one that you think is excellent (The actual sales industry is better.) Old employees learn from observation, listening, and inquiring with her;
The third is to find some related books to see.
16. The problems encountered when using low -price competition (our gold price is lower than the competitors, but customers are doubtful about our quality. How should a salesperson explain to the customer?)
This is this You can answer the customer from three aspects:
First you can get the identification certificate from the authoritative department.
It you can make a firm commitment to him, you can pay a pay ten (and tell him the appraisal agency and address).
Third, you have to explain why we are cheap and why others are expensive (because of the large number of stores, the price of our purchase is cheap; for example, our brand advertising has fewer advertising, and the cost of saving advertising for customers, such as us The store is free, low operating costs, etc.).
17, how to make advertising investment most (we opened a specialty store in a third -level city, what kind of advertising investment is the most effective to promote the publicity of our store?)
How how to spend less money for advertising investment and get a lot of money and get a bigger one, get a bigger money and make a bigger one. Effect. It is always a question we need to consider when we do retail operations. For how to achieve such results. I give you a few suggestions:
la to be good at doing the entire marketing. What is the entire marketing is to integrate others' resources through marketing design. This will play a role in swap resources and spread costs. For example, Valentine's Day can be together with cafes and flower shops. May 1st and Eleven can work with wedding photography. The Spring Festival can do activities with restaurants or liquor brands.
② Finding a new publicity channel is that others have never used it, but it can play a role in advertising. For example, the wall of the people in the countryside, no one thought it could be advertising before. The first person to develop this must be very low.
③ Pay attention to the planning of advertising. Good planning will greatly increase the effect of advertising, and the input -output ratio will be greatly improved.
18, how to compete with large brands (our brand has a small influence, business is always not as good as those big brands, how should we change this)
compared with some mature brands and well -known brands, small Brands and new brands have lacked something, and what is missing has become a fact and cannot be changed. If we can't find some advantages in confidence, we may not have any advantages. Of course, you will say that confidence is very virtual, and it cannot support it for too long. But we must be very clear that confidence may be very virtual, but it is the root of all over. It is it that when Chairman Mao is still a student, he dares to face the enemies with guns with guns with guns, and scare the enemy away with confidence and momentum. In fact, the good and bad differences between a small brand, new brand and big brands, and old brands have little consumers. Sometimes it just talks with you. Its influence, not affecting him.
So from today, if you are a manager, you should work hard to build the value of your brand. If you are a general salesperson, you must work hard to discover the advantages of your brand and enhance your confidence Essence Please don't compare it with other people's brands. It is difficult to say which one is better. There are only differences between brands, just like there are no two exactly the same people in the world. You must firmly believe that yourself and your own brand is the best, because you are those who really provide value for customers. Our brand is purchased by gaining the favorite of customers, not fame.
19, how to find related jobs from jewelry majors (I am a graduate of jewelry, our employment situation this year is very bad. How can I find a job that suits me, I want to get some corresponding suggestions.)
First of all, you must clarify your positioning, to determine what you are best at doing, such as design, identification or market; then find a way to recommend yourself in multiple channels, such as friends, alumni, and teachers recommend, such as writing job search letter. It is best to write a letter of recommendation directly to the general manager, and to express your understanding and love of this company and even make some suggestions and views. In addition, if you have the opportunity to interview, you must make full preparation: the first is the preparation of the image, the second is the preparation of spirit, and the third is the preparation of the problem. In the interview process Essence
20, what should I pay attention to when transferring from clothing to jewelry? (I used to do the clothing industry. I feel that it is more high -end to make jewelry. I want to transfer to the jewelry industry. I want to ask what is the difference between jewelry and clothing. What problems should I pay attention to?)
The largest in these two industries The difference is that the customer's consumption psychology is different.
First of all, you should hurry up to learn the professional knowledge of jewelry and be familiar with the product. Then understand the consumer psychology and industry characteristics of customers. For example, what are the attention of customers when spending, how to combine their own goods, how to do some marketing promotion activities, how to train employees, etc.