My sister is going to decorate at home, and ask me what the lamp brand is better. The lamps on the top of the pearl I use are very good. Where can I have the top pearl store on the top of Jiangxi?
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On August 23 and 25, the "Lighting Channel Thousand Miles" Henan Team visited Luoshan County and Biyang County, and went deep into the local market to master the latest market information.
01
Luoshan County
Lushan County belongs to Xinyang City, located in the southern part of Henan Province, with a total area of 2077 square kilometers. The people in Luoshan County have nurtured more than 70 historical celebrities including Fei Yan, Famous Fit, Daimi Li Shi, and historian Shang Ye, and General Zhang Ye, who have governed the water.
The existing lamps in Luoshan County, with more than 60 merchants, mainly distributed in Tianhu Avenue, Lingshan Avenue, Baocheng West Road, and administrative avenue along the street. The main brands are Ryz, Op, Sanxiong Aurora, Foshan Lighting, Philips, and Hun. Hao, Songwei, Akita, Mu Linsen, etc.
The lamps market has not yet formed the lamps market. Lantern merchants have been scattered. In recent years, due to the influence of the river sand blocking policy, the construction of new houses in Luoshan County has slowed down, and the overall lamps market sales have declined.
The three male aurora dealers of Luoshan Sun Yubo (middle)
Sun Yapo, the three male lights of Luoshan: I entered the lighting industry in 2010, and started to act as the three -in -line Aurora in 2016. The store area is close to 300 square meters. More engaged in the lighting industry. In recent years, due to the market environment, their storefront size has also begun to shrink slowly, and they have shifted from pure retail to engineering channels and electrical markets.
Speaking of this year's sales performance, Sun Yubo said that the business is difficult to do, which is mainly reflected in the following three aspects:
① The rise of e -commerce makes the price of the product transparent. Compared with physical stores, many consumers are more. Loen the same models or similar products from the Internet;
② competition among major brands is fierce, and the market share is greatly seized. It consumes more manpower and material resources to attract consumers and frequently hosts various promotional activities, and the operating costs have increased.
In order to improve the competitiveness of physical stores, Sun Yubo started from the following aspects:
① Provide customers with additional services such as lamp installation and old lamp cleaning Active finding potential customers;
③ In order to attract customers to enter the store consumption, the store actively carries out various promotional activities to create a good consumption atmosphere.
knows that the Huafeng Lantern Decoration World will hold the first central lantern expo on September 17-18. Give local dealers a greater discount.
Zhang Kefeng (middle), the person in charge of Luoshan Shengbang Lighting
The person in charge of Luoshan Shengbang Lighting Zhang Kefeng: I have been engaged in the lighting industry for 15 years, and the store area is close to 1,000 square meters, The sales channels are diversified, and retail, wholesale and outdoor lighting projects are involved. This year's market is not easy to do, mainly manifested in:
① The store rent is expensive, and the cost pressure is high;
② influenced by the policy of hardcover housing, local real estate developers contracted new house decoration projects, decreased market share;
③ In the impact of e -commerce, the customer's asking price is often low and the transaction rate is not high.
In order to develop a new situation, Zhang Kefeng chose to operate cross -border operations. The store also sold air conditioners while selling lamps. This new model has achieved good results.
The talk about the Huafeng Lantern decoration industry will hold the first central lantern expo in Henan Province on September 17-18. Zhang Kefeng said that this will be an industry event for the lighting person. Friends communicated in depth and explore the current market environment in the market.
The market expression
02
Pyang County
Pyang County is located in the south of Henan Province and belongs to Zhumadian City. Biyang County covers an area of 2335 square kilometers and a total of more than 900,000 people.
Thisy is an important metal and non -metal mineral base in southern Henan. There are 43 species of various minerals that have been proven. , "Cleaning Sun" is comparable to the world -famous "Taipei Qing".
On August 25th, the "Channel Wanli" Henan team arrived in Biyang County, visited the local lamp market, and conducted in -depth and meticulous exchanges with many businesses.
The Zhongzhou International Mall
At present, there are more than 40 lamp merchants in Biyang County, which are mainly distributed in Zhongzhou International Mall, Garden Road and Cultural Road. Akita, Owra, Panasonic, Pearls on the top, TCL, Dustin, etc.
In general, the lamp merchants in Biyang County are relatively scattered, and the brand concentration is not high. In the past two years, the first -tier brand Op and Rysen have emerged in Biyang, which has changed dealers, leaving a certain development space for second- and third -tier brands.
Ifang Mulinsen Lighting Agent Qiao Yi (middle)
On Boyang Mulinsen Lighting Agent Qiao Yi: I entered the lighting industry in 2016, and the store area was 130 square meters. After half a year of "miscellaneous" products, but a basket of "after -sales problems" generated after the product was sold, I had a headache, so I turned my eyes to branded products.
Qiao Yi said that choosing Mu Linsen is because of the quality of the product, especially the light source products, the price is reasonable, the price is reasonable, and the popularity is relatively high, and the quality of the quality will rarely occur.
, but due to the influence of the environment, brand products are not easy to do. Qiao Yi said that the sales performance of the store this year is basically the same as last year, but it is obviously more "tired" in operation than last year. The specific performance is:
la for the rise of e -commerce to make the price transparent. It is often compared because the customer's asking price is comparison. Low, it is difficult for the buyers and sellers to reach a consensus, and the transaction rate is naturally reduced compared to the past;
② market competition is fierce. In Boyang, store operations must not only bear the pressure brought by front -line brands. Nil.
Based on this, Qiao Yi chose to increase the number of salespersons, tap the potential customer group by sweeping streets and community promotion, and carried out various promotional activities on the store to create good consumption The atmosphere attracts customers to enter the store for consumption.
learned that the Huafeng Lantern Decoration World will hold the first central lantern expo in Henan from September 17-18. Qiao Yi said that the special staff of Huafeng Lantern Decoration World invited merchants to participate in the exhibition and provided special vehicles on the day of hosting. And catering, showing its sincerity. Participating in the Lantern Expo can not only broaden the horizons, but also participate in professional and technical training held by the Lantern Expo at the same time. Such a good opportunity must not be missed.
Liu Mingli (second from the right) of the general manager of the Yangming Light City (second from the right)
The general manager of the Yangming Light City Liu Mingli: Biyang Ming Li Light City currently has two stores in Biyang, one is a Akita Lighting Image Store has an area of 200 square meters. One is the Op Lighting Image Store with an area of nearly 1,000 square meters. In addition to Op and Akita, we also actively thought, wealthy, expensive electricians, and Ople Hardware channels.
Compared with the same period last year, this year's sales are basically the same as last year, but the sales profit is not as good as last year, a decrease of about 10%year -on -year, the main reason is:
la R n ② increased store staff and rising rents lead to an increase in operating costs;
③ competition between brands is fierce, and salesmen of various brands are competing for potential customers.
Liu Mingli believes that the current market space is very large, and dealers need to move. In order to attract consumers, increase the traffic of the store, and the Lighting City of Lighting City starts from the following three aspects:
① hire 20 salespersons to promote the promotion of communities, transform from "business" to "merchant";
② and decoration companies Establish cooperative relationships and expand the source of customer sources;
③ from time to time, various promotional activities such as full reduction and lottery are carried out to attract consumers to enter the store for consumption.
learned that the Huafeng Lantern Decoration World will hold the first Central Lantern Festival in Henan on September 17-18. Liu Mingli said that he will pay more attention to the industry summit forum held by the Lantern Expo. Face -to -face communication, obtain the "business scriptures", and determine your next business direction.
The acting agent Wang Zhao (second from left)
The Boyang five -light ten -color agent Wang Zhao: I entered the lighting industry in 2010. Since 2016, I started to act as a five -color color. The store's area is 350 square meters. In recent years, the lamp market has changed a lot. Nowadays, customers who buy lanterns in the store are more picky than before. They often ask some very professional issues and bring great pressure on shopping guide staff.
, on the one hand, now the Internet is developed, and customers can easily understand the various information of the product from the Internet, and the price is very transparent; on the other hand, the customer's requirements for brands and services are higher than before. The quality of the product is required to pass, and the service must be in place, including delivery, installation, and after -sales service.
In order to strengthen the competitiveness of the store, Wang Zhao asked employees to participate in the professional training organized by the Biyang Home Building Materials Association every month to improve the professional quality of the team. At the same time, actively expand customer sources and sales channels. The promotion of upper community, WeChat marketing, and foreign alliances are involved.
In order to expand the scope of business, Wang Zhao began to introduce bathroom products in April this year, becoming an agent of Jiu Mu Sanitary Ware, and the lamp shop set by the store was facilitated to attract passengers and gatherers.
In his opinion, the customer's demand is diverse. Making bathroom products not only adds a sales category, but also can sell drainage for lamps.
The talk about the Huafeng Lantern Decoration World in Henan's first central lantern expo held from September 17-18. Wang Zhao said that he will pay more attention to professional training. At that time, he will bring his own sales team to Zhengzhou to participate in the lights. Expo, I hope to take this opportunity to improve the overall sales capabilities of the team.
market expressions
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